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Thanks for coming/promised link May 29, 2008

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Well, that was a fascinating day. We’ll be having a think about what we want to do with this blog now that the actual event has fininshed – we’re leaning towards keeping it going and committing to posting on a regular basis about the kind of issues we’ve been exploring, maybe even having a guest poster or two…

Meanwhile, here’s the link I mentioned – it wasn’t a library, it was Nina Simon on Museum 2.0 and it’s a brilliant post about the amount of time managing Web 2.0 and social media activities really takes.

Exploding Myths is tomorrow! May 28, 2008

Posted by Luna in Uncategorized.
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I hope that all delegates are as excited about coming to Exploding Myths as I am! The line-up of speakers is fantastic but I’m also looking forward to the discussions that will come up surrounding the two myths:

“All employers must adapt their graduate recruitment practices to accommodate the needs of Generation Y”

“Social Media in recruitment is more hype than substance”

See you tomorrow!

Generation Y supplement May 27, 2008

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The Times will be publishing another dedicated work-related supplement tomorrow, this time specifically about Generation Y.

I’m sure that many of the points raised within the supplement will come up at the Exploding Myths conference in just 2 days!

The generation that demands more! May 20, 2008

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Ahead of the Exploding Myths conference next week, here is an article by Dr Paul Redmond about Generation Y. Paul is a leading expert on this ‘demanding’ generation and will be speaking about how they have shaped the new world of work at the Exploding Myths conference on Thursday.

It’s not too late to book – but do it today! Visit the site to read the full programme and to download a booking form: www.careers.lon.ac.uk/explodingmyths

New speaker at the conference! May 16, 2008

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Unfortunately Emily Kortlang from Red Bull is no longer able to speak at the conference.

However, taking her place we are pleased to welcome Penelope Levitt, Account Manager from Campus Group. The Campus Group bring new innovative ideas to student marketing, offering brand and marketing managers a full consultancy and implementation service. Penny will be discussing how campus marketing, face-to-face, real ‘networking’ is still an incredibly important part of graduate recruitment, whether it is purely for raising brand awareness or for finding potential recruits.

For more information visit www.careers.lon.ac.uk/explodingmyths/

The New World of Work May 15, 2008

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e3 unlimited have produced a rather excellent video – The New World of Work - which acts a sort of teaser for their presentation at the Exploding Myths conference.

New exciting speaker added! May 13, 2008

Posted by Luna in Uncategorized.
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Unfortunately Damian Rafferty from Fly Global Music has had to pull out of the Exploding Myths conference.

I am pleased to announce that replacing him will be Dan Beynon, Commercial Director at Educate. Educate is a leading publisher helping young people make important career decisions and helps universities recruit students and commercial organizations recruit staff.

In the past three years Educate has formed successful partnerships with some major social media sites including Bebo and The Student Room.

No Gen-Ys for SMEs May 13, 2008

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The battle of the generations continues!

As reported by the Sirona Says blog today, 30% of SMEs have no confidence in the literacy and numeracy skills of Generation Y and so many source their valuable talent from other generations. Quoting Khalid Aziz, Chairman of the Aziz Corporation:

Those under the age of 40 have never experienced high unemployment and this is contributing to a tendency for younger employees to take work for granted or, worse, treat it as an extension of their social lives. This failure to take work seriously is not an issue amongst more mature employees.

This is very curious, highlighting a number of different related issues. First of all the need for individual companies to quantify what they require from their recruits, and to then identify those that possess the right skills.

Secondly there is the broader issue of ‘work-readiness’ and the fact that this goes beyond standard educational practices. Young people starting their careers also need practical skills to cope in today’s workplace such as a computer literacy, communication and negotiation skills, and the ability to multi-task (although these vary across industries).

Lastly though, it is interesting to note that this is being attributed as a ‘Gen-Y’ issue. I recently met with Emma Reynolds from e3 unlimited and Ask Gen-Y who believes that Generation Y isn’t confined to the under-27s but is in fact a state of mind about the workplace. The Gen-Y label is sometimes an easy excuse for problems like the one highlighted by this report but shouldn’t it instead just be about young people in general?

Emma will be speaking at the Exploding Myths conference which is in just over 2 weeks. There is still time to book but do it today!

Work 2.0 survey May 8, 2008

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Freshminds and Management Today have collaborated on a recent survey into the effect Generation Y are having on their colleagues from other ‘generations’ and the workplace as a whole. You can read the article in Management Today or download the report as a pdf.

Alistair Leathwood, the managing director of Freshminds, is quoted as saying:

We believed that Generation Y wasn’t just different by degrees, but that this group was a disruptive generation through which its attitudes and behaviours would have a significant and lasting impact on the future of work.

Dr Paul Redmond, a leading figure into research on Generation Y, will be presenting his unique and original findings on ‘the new world of work’ at the Exploding Myths conference.

Recruiters not capitalising on Web 2.0 potential May 6, 2008

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Are you in the 90% of recruiters who are yet to embraced Web 2.0 technologies such as blogs, videos and social networking sites?

A recent study by Cranfield School of Management which has been widely publicised this week suggests that recruiters are slow on the uptake of social media. 

But I wonder what percentage of those that do are graduate recruiters? After all it is recent grads (or Gen-Y) that are more likely to be comfortable with Web 2.0 or even expect to encounter elements of it on the websites they visit.

To find out more about the benefits, and downfalls, of Web 2.0 and social media in recruitment come to the Exploding Myths conference.