Are job ads in newspapers reduntant? March 18, 2008
Posted by Luna in Uncategorized.Tags: conference, exploding myths, gen-y, generation y, graduate recruitment, online recruitment, social media, social networking, the careers group, web 2.0
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According to a survey by Reed Employment only 3% of graduates look in newspapers for job opportunities, compared to 89% who look online.
Personnel Management: Graduates Only Search for Jobs Online
Quoting from the article:
Stephen Harrison, operations manager at Reed Graduates stated, “The Facebook generation of graduates clearly is more receptive to receiving information online than in print format. To attract top graduates, businesses will need to rethink the ways in which they recruit ensuring that online recruitment and perhaps even social networking sites are included. Equally, they may wish to introduce innovative new mediums such as video recruitment as part of their strategy.”
Of course not all Web 2.0 elements are appropriate for all organisations. Companies need to consider the aims of their recruitment campaign before investing time and money in new media, and look at past examples to see what has worked for other organisations. The second section of the Exploding Myths conference – named “Social media is more hype than substance” – will do just that. With 4 different perspectives on the suitability of using social media and social networking in graduate recruitment, it will prove to be a lively discussion! Reserve your place now: forum@careers.lon.ac.uk
Yes, they are redundant but they aren’t useless. Whereas online job boards are the preferred way to find a job, they aren’t the surest. Typically, people desperate for a job become frustrated with the lack of responses they get from applying to online job postings, and revert back to the “tried and true.”
But as most advertisers advertise on web and print, don’t they just find more of the same?!