Ahead of the Exploding Myths conference next week, here is an article by Dr Paul Redmond about Generation Y. Paul is a leading expert on this ‘demanding’ generation and will be speaking about how they have shaped the new world of work at the Exploding Myths conference on Thursday.

It’s not too late to book – but do it today! Visit the site to read the full programme and to download a booking form: www.careers.lon.ac.uk/explodingmyths